Smriti comes with 17 years of experience, launching and building incubation brands and currently works as the Marketing Director at Moët Hennessy India

She has worked with some of the most recognized consumer brand companies such as Starbucks, Disney, Philips Electronics and more and has gained knowledge and expertise in building brand philosophies and has deep consumer insights to tailor contextual and impactful marketing strategies. With her professional experience, not only in India but also in Europe, Smriti has learnt the code of bridging global practices.

She was a key member of the India launch team of Croma in 2006, followed by introducing a real estate licensing vertical for Walt Disney India. She also worked in driving Starbucks’ digital ambitions in 2017, while launching the mobile application, followed by delivery and e-commerce in the country, to further build on personalization codes as a part of Starbucks’ loyalty program.

Smriti is passionate about building D2C brands in growth spaces through disruptive innovation as her principle.