Shreya Soni is the Founder & CEO of The Ideas Lab, an award-winning marketing agency with offices in New Delhi and Mumbai. The Ideas Lab builds impactful marketing solutions for Fortune 500 companies, unicorns, and disruptive homegrown brands including Diageo, BMW, Moët Hennessy, Microsoft, AMD, Pernod Ricard, Google, Hyatt and more.

Soni has over a decade worth of experience in building India's experience economy across hospitality, alcohol, FMCG, auto, technology, and lifestyle. She also hosts an award-winning interview series called ‘See You At 4’!

Shreya is an alumna of Delhi University, India and Warwick Business School, England. This TedX speaker previously was a Management Consultant at Ernst & Young London and was later involved in the establishment of a farm-to-fork organic farming brand in India.